We shorten the distance between people and knowledge that can change them

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Knowledge curation is

1

Diagnosis

Discover conscious and unconscious knowledge needs

2

Exploration

Search and analyze quality information from various formats

3

Elaboration

Cross information, filter what is relevant and formulate theses

4

Creation

Develop learning experiences that create new knowledge foundations

1st Case:“Our marketing professionals need to be the best in the business”

1

Diagnosis

We analyzed the professionals’ repertoire and the company’s challenges to identify knowledge gaps

2

Exploration

We surveyed new global practices in marketing

3

Elaboration

We identified the most relevant tools for the client’s business and for the Brazilian market

4

Creation

We created inspiring and interactive experiences that combined new theories with up to date cases

2nd Case:“We wish to understand Happiness and how happy moments take place for our audience”

1

Diagnosis

We scrutinized the initial demand to identify what needed to known in order to truly understand Happiness

2

Exploration

We studied classic philosophers, analyzed Psychology cases and mapped new technological and social movements that impact human feelings

3

Elaboration

We reached the study’s main insights and crossed them with the client’s business needs

4

Creation

We developed a profound study on Happiness that underwrote several videos, lectures and TV programs. You can see the results here

3rd Case:“Our product category is stagnant. How can we evolve?”

1

Diagnosis

We analyzed the category’s history, studied the client’s research and interviewed market professionals

2

Exploration

We studied the history of Brazilian eating habits, anthropological works on our traditions and also reviewed campaigns done by other companies in the sector

3

Elaboration

We elaborated theses about the category in relation to Brazilian culture and identified communication missteps created by companies in the sector

4

Creation

We created several workshops based on the elaborated theses that led to new company practices

4th Case:“We have to create our strategic plan for the next 5 years. How do we connect with the future?”

1

Diagnosis

We interviewed all planning professionals and identified individual challenges regarding the project

2

Exploration

We searched for movies, books, articles and lectures to meet the knowledge needs of each of the project’s professionals

3

Elaboration

We created individual study plans to develop each professional for the elaboration of the company’s 5 year strategic plan

4

Creation

We created customized content boxes for each professional and, after individual studies, organized gatherings for them to exchange learnings

Knowledge curation exists to track paths for us to evolve

By expanding people and companies’ repertoire:

  • We build bridges with the real world
  • We stimulate new ways of acting in the market
  • We foster the design of future plans
  • We develop new abilities in professionals

We nourish our own repertoire, continually studying key subjects…

Brazilian Culture

Generations

Identities

Storytelling

Innovation

Time

Moral

Communication

We battle excess

What’s the use of all this information if humanity is lost in the myriad of possibilities? We created our profession in 2010 to give meaning to knowledge production